Affinity4 Named UCLA Alumni Association’s Exclusive Wireless Provider

Affinity4 (Norfolk, VA), one of the nation’s leading affinity-based marketers specializing in helping non-profit organizations raise funds, has been selected as the exclusive wireless provider of the UCLA Alumni Association (Los Angeles, CA). As an affinity marketer, Affinity4 will provide financial support to the Association, its scholarships and its programs, as well as to provide a valuable benefit to their loyal members.

Affinity4 President and CEO, Stephen Halliday, commented that, “Affinity marketing holds significant value for higher education. By bringing high quality products and services to alumni, it is a way of enhancing member benefits and strengthening the bond between alumni and their school. At the same time, it is an effective tool for generating revenue which alumni associations can apply to advance its mission on behalf of their university.”

Affinity4’s wireless phone service offers UCLA alumni a mobile phone service that provides excellent nationwide coverage with a competitive rate plan for nationwide service and low international long distance service. Affinty4’s wireless phone choices are state-of-the-art Motorola designs including the W315, W385, Razr V3M and Q Smartphone.

In addition to its wireless service, Affinity4 will be providing UCLA Alumni Association members with its long distance, Internet and DIRECTV® services.

More about Affinity4
Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits’ goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and digital phone services, high speed Internet, as well as DIRECTV®, credit card and motorist assistance to the supporters of its international base of non-profits which includes charities, ministries, colleges and universities. With each supporter’s purchase, Affinity4 provides a 10% GiveBack to the corresponding non-profit organization. Affinity4’s business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to non-profits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: www.affinity4.com or call 1-800-684-4880.

More about The UCLA Alumni Association
The UCLA Alumni Association is a volunteer-driven organization comprising more than 84,000 alumni and friends of UCLA and serving the larger community of approximately 380,000 living alumni. Founded in 1934, the Association has a diverse and rich history of bringing alumni together to support the University, its students and each other. Today, the UCLA Alumni Association creates a dynamic space for alumni within the University, maintains a vital presence for the University in the lives of alumni and provides endless opportunities for both alumni and the University to find and build their places in a global community. www.uclalumni.net