Affinity4 SugarCRM Now Fully Deployed

Affinity4 (Norfolk, VA), one of the nation’s leading affinity-based marketers specializing in helping charities, ministries and other non-profit organizations raise funds, announced the full deployment of its new customer relationship management program, SugarCRM Professional, a product of SugarCRM Inc. (Cupertino, CA), the world’s leading provider of commercial open source software. Affinity4, which began its implementation of SugarCRM Professional last year, is now able to fully leverage the broad and advanced features of this robust, web-based human interaction management platform.

Last year, upon announcing its application of the SugarCRM Professional, Affinity4 President and CEO Stephen Halliday commented on how the solution will enable the company to aggregate management of all current and potential customer data into a single application. The solution manages the entire customer lifecycle with features supporting sales, marketing, customer service, billing, administration and reporting functions.

Affinity4 Director of Information Technology Jeremy McGee elaborated on Halliday’s comments saying, “We have used SugarCRM Professional to build a powerful consolidated view of our customer base and marketing leads. With this sophisticated software, we can now track nearly every customer interaction, from phone calls and trouble tickets to various marketing communications including emails and billing information. As a result, we can more effectively manage our customer service and marketing efforts to facilitate a higher level of customer satisfaction.”

SugarCRM Professional, the SugarCRM platform for small and medium-sized businesses, was just recognized with a “Best Open Source Solution” 2009 CODiE Award by the Software & Information Industry Association (SIIA). SugarCRM Professional’s highly flexible architecture enables business to optimize such processes as lead and account management, incident tracking, sales forecasting, quotes and contract administration. With its field-level security, data quality and access controls, it enhances workflow and overall customer service administration. By giving customer service representatives access to more information about customers on a real-time basis, it also significantly improves the ordering process and overall customer service experience.

Among the other key features of SugarCRM Professional are its easy-to-use customer registration, added customer retention tools and integrated invoicing and payment systems.

More about Affinity4
Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits’ goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and digital phone services, high speed Internet, as well as DIRECTV®, credit card and motorist assistance to the supporters of its international base of non-profits which includes charities, ministries, colleges and universities. With each supporter’s purchase, Affinity4 provides a 10% GiveBack to the corresponding non-profit organization. Affinity4’s business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to non-profits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: www.affinity4.com or call 1-800-684-4880.

More about SugarCRM
SugarCRM is the world’s leading provider of commercial open source software. Founded as an open source project in 2004, SugarCRM currently serves over 60,000 businesses and 500,000 users in 75 languages worldwide. For more information, visit: www.sugarcrm.com