“Our tiny little church with fewer than 60 members has a youth outreach program to about 200 deaf students each year. We use the checks to help support telling these deaf children about their Lord and Savior, Jesus Christ.”

Pastor Mark S.


Affinity4 Community Blog


July 29, 2010

Why I Chose Affinity4

Posted by Lakesha Gadson at 1:48 pm

“How could you leave Atlanta for Norfolk?”

This is the million dollar question I’ve been asked since I moved back to the Hampton Roads area.  Others have told me, “With all of the media organizations in Atlanta, you could have easily stayed there.  Why did you choose Affinity4?” While it is true that I could have just stayed in Atlanta, the reasons I chose this organization and coming back to the area are far deeper than what meets the eye.  The answer lies in the understanding of my calling.  I truly believe God has called me to the field of Communications in Christian ministry/media.  Affinity4 exists to make a difference and I equally share in this value.

I’ve never viewed an employer as just another job, but as an opportunity to participate in something bigger than myself.  So, I’ve always looked for positions where I could grow personally and professionally while offering the best of my gifts and talents to the organization. When I learned of the great things happening with Affinity4, I wanted to be a part of the adventure.

Affinity4’s new venture Cross Bridge Media and its new acquisition of Beliefnet makes this an even more exciting time to work for an organization that is making a difference through media. Media is a powerful tool which can be used for both good and bad purposes.  Affinity4 has positioned itself through media to provide content that can positively strengthen our values. I feel incredibly fortunate to have the opportunity to participate in this journey and be a part of the future of this organization.

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  1. This is really fantastic. I never realized that affinity4 was so widely into media.
    I think I better take another look at this orgaization.

    Shirley Byrd

    Comment by Shirley Byrd — August 3, 2010 @ 3:27 pm

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