“I have been an Affinity4 long distance subscriber for years. I appreciate what you are doing by helping others. God bless you all.”
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Meet Our Leaders
Stephen D. Halliday – President and CEO
His specialties include media and telecommunications, structuring acquisitions and advising nonprofit organizations. Media clients have included National Geographic Television, PGA Tour and CBN/Family Channel. Further accomplishments include appointment by the Governor of Virginia to the Virginia Research and Technology Advisory Commission, and having taught at the College of William and Mary School of Law. Steve received his B.A. from Duke University, his J.D. from the College of William and Mary and his M.L.T. from Georgetown University Law School. Steve also serves as a CPA. Loni Woodley – Vice-President and CFO
Chuck Jamieson – Vice-President Marketing
Chuck has spent more than half his career in various marketing, advertising and sales promotion roles at Ameritech (now AT&T) in the small business and cellular divisions, successfully developing and launching the first loyalty program in the cellular industry. He has managed affinity marketing and retention programs for GE Financial, and has also served as Director of Client Services at Gateway Marketing International, a full-service advertising agency. Chuck has a bachelor’s degree in Marketing Communications from the University of Wisconsin-Madison. Stacey Grimsley – Vice-President Consumer Sales
Michael Baldwin – Senior Call Center Manager
Jeremy McGee – Director of Information Technology
Jeremy founded and grew several successful companies during his career, including an IT consulting firm and an Internet filtering company, which were later sold in whole or in part and continue to operate today. He has received a number of accolades and awards for his achievements as an entrepreneur. Additionally, he hosted a weekly technology talk radio program for a number of years. Jeremy attended the University of South Carolina at Columbia. Denise Thomson – Senior Manager, Product Development
She received a bachelor’s degree from Washington College and a master’s degree in business from Johns Hopkins University. Affinity4 Board MembersStephen D. Halliday – Chairman of the Board
Jay A. Sekulow
Bishop T.D. Jakes
Joseph R. Gregory
Dalton Lott
Curtis Wallace
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Steve is President and CEO of AmeriVision
Communications, Inc. d/b/a Affinity4, a company that has raised funds totaling over $75 million to
date for Christian ministries and nonprofit organizations; and also a partner in Ashcroft, Sekulow
& Gregory, LLC, a consulting firm for nonprofit organizations. Previously he has served
as a partner with Wiley, Rein & Fielding, a Washington, DC, law firm specializing in
broadcasting and telecommunications; and a managing partner with Coopers & Lybrand, an
international accounting and consulting firm.
Loni joined Affinity4 in 2005 bringing over 20 years of highly successful financial and operational experience in similar businesses. He is responsible for the operational and finance areas of Affinity4. Prior to Affinity4, he worked at McGladrey & Pullen (CPA firm) for 10 years. After leaving this public accounting firm, he worked for large organizations in financial and operational roles. He also worked as a consultant for organizations advising them on several issues including strategic planning, turnaround, restructuring, operational efficiencies, complex refinancing issues and human resource changes. Loni worked with large public organizations and small entrepreneurial businesses. Specifically, he has successfully negotiated a $100 million refinancing package, lead several projects to restructure organizations of over $50 million in revenue, lead efficiency teams that created over $10 million in operational savings and trained basic concepts of strategic thinking to several senior management teams.
Chuck joined Affinity4 in 2007, bringing with him
over 25 years of highly successful business-to-business and business-to-consumer marketing and
sales management experience. Chuck came to Affinity4 from Event 360, where he was the Director of
Marketing and Business Development, managing the development and implementation of marketing strategies
for large-scale fund-raising events for clients including The Lance Armstrong Foundation, Susan G.
Komen for the Cure, The American Foundation for Suicide Prevention, as well as other nonprofit
organizations.
Stacey
Grimsley joined Affinity4 in 2009 with 15 years of consumer sales and
service experience. Her career has included leadership roles at several
Fortune-500 companies, including USAA, GEICO, and State Farm. She has
successfully helped departments achieve unprecedented sales and service
objectives, increased call center efficiencies, and perpetuated
world-class work environments. In call center settings, Stacey has led
both small- and large-scale initiatives to improve service quality and
increase sales revenues. She received the USAA Phoenix Leadership award
in 2007 for her leadership contributions. In addition to her work in
operations, Stacey was also chair of three employer-led United Way
campaigns, fueling her passion for supporting our community. 
Michael joined Affinity4 in 2006, bringing over 10 several years of call center management and business-to-business and business-to-consumer sales experience in the telecommunications industry. He was previously CEO of Making Life Better Solutions, evaluating and providing consulting services to small business owners as well as creating and facilitating sales, leadership, and diversity training modules for powerful organizations including Wal-Mart and Aegis Communications. He founded and grew several small local businesses, and was a key participant in the launch of many of Verizon’s business-to-business initiatives based at their Newport News, VA, location. 
Jeremy joined Affinity4 in 2005 with over 10 years of
experience in information technology and operations. Jeremy directs a team of IT
professionals including database administrators, software developers, and system
administrators. Lately his team has focused on transitioning to a new CRM platform and
streamlining server infrastructure, among other aspects of the business.
Denise joined
Affinity4 in 2008 with over 20 years experience in business development, project management
and client relationship management. In the past, Denise served ACE INA in their Customer
Interaction Center, a customer retention, service and sales operation providing solutions for
customers of leading banks, mortgage lenders, international credit card providers, insurance
brokers and other intermediaries. She has managed development and execution of sales and
service programs, including national and international accounts, with a focus on client
satisfaction and delivery of service commitments. Denise has also worked with national
colleges and universities managing their alumni directory programs through Harris
Connect.
Jay serves as Chief Counsel for both the American Center for Law and Justice (ACLJ) and the
European Center for Law and Justice (ECLJ). The ACLJ is a law firm and educational
organization specializing in constitutional law and the protection of religious liberties. An
accomplished and respected judicial advocate, he has presented oral argument before the U.S.
Supreme Court in numerous cases in defense of constitutional freedoms.
Bishop Jakes founded The Potter’s House Church in Dallas, TX, in 1996 with 50 families from his
original parish in West Virginia. Christianity Today calls the multi-racial assembly of more than
30,000 members with over 50 outreach ministries “one of America’s fastest growing mega-churches.”&
amp; amp; amp; amp; amp; #160; TIME magazine christened Bishop Jakes “America’s Best Preacher” in
2001 and included him among the "25 Most Influential Evangelicals" in America (2005). An
author of more than 30 books, he has made the New York Times Best-Seller List numerous times.
His successful national conferences “ManPower” and “Woman, Thou Art Loosed” united with “Mega Youth
Experience”, a youth outreach, to become “MegaFest”, an annual family fun and fellowship and fun
event.
Joseph R. (“Joe”) Gregory founded King Pharmaceuticals in 1994 with his brother John. King Pharmaceuticals, a Fortune 500 company, grew from a 100-employee startup to over 2200 employees and $1.6 billion in sales at the time of Joe’s retirement in 2002. Today Gregory leads a dynamic team of professionals at Gregory Management Company, LLC, an investment management firm in an historic post office known as The Old Custom House he and his wife, Cindy, restored. He is President and CEO of Epic Secure Solutions, a leading software technology battling pornography on the Internet. 
Dalton began his career as salesman for a major food distributor, and founded Club Marketing
Services in the early 1980s. He is CEO of the sales and marketing company whose wholesale club
customers include Sam’s, Wal-Mart and Costco. Based in Duncanville, Texas, the company now
has offices throughout the U.S.
Curtis serves as COO and an attorney of TDJ Enterprises and works to bring the worlds of faith
and business together for mutual benefit. A magna cum laude graduate of the Southern Methodist
University School of Law, he applied his expertise to spearhead the 2004 feature film Woman thou
Art Loosed!, three live stage productions (Woman Thou Art Loosed!, Behind Closed Doors and Cover
Girls), “God’s Leading Ladies” conference series, “Maximize the Moment” series with Time Life
Video, as well as the successful Gospel music label Dexterity Sounds, in partnership with EMI
Christian Music Group.
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